Selected Projects

I lead and mentor. I communicate and collaborate. I build and thrive.

oqood.ai website

Oqood.ai, is the MENA region's first AI-powered legal platform. Oqood.ai uses AI to automate contract generation, review, and improvement in Arabic and English, boosting productivity, quality, and saving time and money. Targeting lawyers, legal professionals, and businesses, Oqood offers intelligent tools to streamline legal tasks and access to legal information.

My role

Product Manager

Skills employed

Market Analysis, User Research, User Testing, Product Strategy, Product Vision, Strategic Thinking, Solving Problems, Roadmapping, Design Thinking.

Year

2023

Tenantive Platform

Tenantive is an all-in-one platform that streamlines property management for landlords and tenants in Kuwait. Landlords can list units, manage finances, and receive maintenance requests. Tenants can pay rent, submit requests, and access invoices. An admin dashboard oversees the system and facilitates communication. The platform includes 4 web apps and 2 mobile apps.

My role

Product Manager

Skills employed

Go-to-market Strategy, UX Consistency Audit, Stakeholders Management, User Stories, Design Thinking, Mentoring, Qualitative & Quantitative Research, User Experience (UX), Wireframing, Features Prioritization, Agile Framework, Cross-Cultural/Functional Team Collaboration, Copy Editing, Art Direction.

Year

2020-2023

Amaris - ERP System

Led a multicultural design team to expand and improve Amaris Consulting's in-house ERP system (ARP) with 80+ solutions across IT, HR, Finance & Business for their 8500-talent global community.

My role

Product Design Manager / Mentor

Skills employed

User Research, User Experience (UX), User Interface (UI), Wireframing, Prototyping, Process Optimization and Monitoring, Managing Multicultural Team, UX Audit, Design Thinking, Design System, Agile Framework.

Year

2020

Smart Insurance Dashboard

The "Smart-Insurance-system" is an internal Dubai Police dashboard for agents to manage insurance refunds.

My role

Product Designer

Skills employed

Web Design, UX Consistency Audit, User Experience (UX), User Interface (UI), Design System, Solving Usability Problems, Figma, Accessibility Compliance, Graphic Design, Adobe Creative Suite.

Year

2023

Maskan Mobile App

Maskan, a mobile app by the UAE's FTA (Federal Tax Authority), simplifies house construction tax refunds for citizens. It streamlines communication and digitizes the invoice collection process.

My role

Product Designer

Skills employed

Mobile App Design, Solving Problems, User Experience (UX), User Interface (UI), Wireframing, Prototyping, Features Prioritization, Figma, Adobe Creative Suite.

Year

2023

QDA Website

The Qatar Diabetes Association (QDA), a member of Qatar Foundation, works to raise awareness of diabetes prevention and improve the lives of those affected. They achieve this through innovative patient care, education, and support services.

My role

Product Designer Consultant

Skills employed

Web Design, User Research, User Experience (UX), User Interface (UI), Wireframing, User Flow, Process Optimization, Design Thinking, Interactive Prototyping, Microanimation, Features Prioritization, Invision, Adobe Creative Suite.

Year

2018

HBDI Mobile App

The HBDI (Herrmann Brain Dominance Instrument) is a popular assessment used by major companies (including Fortune 100 giants like NASA, IBM, and Pfizer) to understand thinking styles and boost productivity, innovation, and collaboration. It combines cognitive tasks with thinking style evaluation.

My role

UX/UI Designer

Skills employed

Mobile App Design, User Experience (UX), User Interface (UI), Wireframing, Information Architecture, Prototyping, Art Direction, Agile Framework, Graphic Design, Adobe Creative Suite.

Year

2015

BizMe.fr Platform

BizMe stands as the premier online community platform designed specifically for freelancers of all backgrounds and industries. It fosters a supportive environment where independent professionals can connect, collaborate, and empower one another.

My role

Product Design Consultant / Mentor

Skills employed

Web Design, Strategic Thinking, Creative Thinking, User Experience (UX), Process Optimization, Competetive Landscape Analysis, Feature Prioritization, Wireframing, User Flow, Information Architecture, Mindmapping.

Year

2019

Sitic Africa Mobile App

SITIC Africa is a major African trade show focused on Information and Communication Technologies (ICT). It brings together industry leaders, entrepreneurs, and decision-makers for several days of networking, showcasing the latest ICT advancements, and fostering business partnerships across the continent.

My role

Product Designer

Skills employed

Mobile App Design, User Experience Design (UX), User Interface Design (UI), Wireframing, Information Architecture, Prototyping, Adobe Creative Suite.

Year

2017