Aymen
Graja

My Journey...

My seventeen-year creative journey began with capturing brand voices through communication design. An insatiable curiosity then propelled me to digital product design, where I seamlessly blend aesthetics with functionality to craft beautiful, intuitive, and impactful products.

As I delved deeper into product design, I discovered a passion for mentoring others, sharing my knowledge, and fostering a culture of collaboration. This journey has honed my ability to lead and inspire teams toward achieving shared visions.

Now, as a Product Manager with a user-centric focus, I spearhead the strategy and development of cutting-edge digital products. I thrive on learning and adapting, always aiming to deliver exceptional customer experiences.

Let's connect and create the next chapter together. Reach out to me, and let's transform ideas into reality.

My Experience

Product Manager / Product Design Expert

Freelance
Feb 2023 - Present

Contributed to the creation and enhancement of several innovative projects:

• Orchestrated UX research for "oqood.ai," the MENA region's pioneering AI-powered legal solution in Kuwait.

• Audited and redesigned the Smart Insurance System dashboard for Dubai Police in the UAE.

• Contributed to the development of the Maskan mobile app for the Federal Tax Authority in the UAE.

Skills: Artificial Intelligence - Digitalization - Product Vision- Product Roadmap - User Experience (UX) - User Interface (UI) - UX Audit - Market Analysis - User Interview - Customer Segmentation - Product Positioning - Value Proposition - Minimum Viable Product (MVP) - Product Strategy - Strategic Thinking - Problem-Solving - Prioritization - Design Thinking - Usability Testing - Feature Prioritization - Miro - Figma - Zeplin

PhD research

Higher Institute of Fine Arts, Sousse
2016 - 2019

"Shaping the Future of Mobile Experience". For three years, I explored how sensors and AI transform user behavior and challenge interface design.

Relevant Courses

Product Manager

Tenantive, Kuwait (Hybrid)
Apr 2020 - Jan 2023

Tenantive is a comprehensive property management solution encompassing all aspects of rental management; Financial reporting, maintenance, legalities, communication, and listing.

• Spearheaded the development of web and mobile applications.

• Cultivated and maintained critical stakeholder relationships, optimizing product strategies.

• Conducted qualitative and quantitative research, analyzed data, and monitored customer feedback.

• Conceptualized and produced promotional materials to effectively communicate the product's vision.

Skills: Innovation Management - Product Vision- Product Roadmap - User Experience (UX) - User Interface (UI) - Product Lifecycle - Market Analysis - Customer Segmentation - Product Positioning - Value Proposition - Minimum Viable Product (MVP) - Product Strategy - Product Launch - Strategic Thinking - Problem-Solving - Data Analysis - Communication Skills - Leadership - Negotiation - Decision Making - Time Management - Agile Methodology - Scrum - Iterative Development - Design Thinking - Usability Testing - Customer Feedback - Feature Prioritization - Jira - Adobe XD - Google Analytics - Hotjar - SurveyMonkey

Product Design Lead

MANTU Group (Tunisia site)
Jul 2019 - Mar 2020

Mantu is a global consulting player providing services to businesses worldwide, boasting a diverse talent pool of 6,500+ individuals from 95 nationalities.

• Led a team of 8 designers in enhancing Amaris in-house ERP system, encompassing 80+ IT, HR, Finance, and Business solutions.

• Addressed usability concerns through user interviews.

• Engineered a streamlined design process to enhance development efficiency.

Skills: Business Process Management (BPM) - Leadership - Communication - Teamwork - Problem-Solving - Collaboration - Time Management - Decision-Making - Adaptability - Attention to Detail - Strategic Thinking - User Experience (UX) Design - User Interface (UI) Design - Information Architecture - Interaction Design - Wireframing - Prototyping - Usability Testing - Accessibility - Design Thinking - Agile Methodology - Enterprise Software - Workflow Design - Scalability - Performance Optimization - Kansan - Trello - Agile - Scrum - Design System

Product Designer Consultant

Freelance
May 2016 - Jun 2019

Worked for notable clients: Qatar Foundation (QDA), SITIC Africa, FreasyWay, and Bizme.fr, among others. Key achievements include:

• Leveraging customer insights to craft tailored solutions.

• Fostering collaboration with cross-functional Agile teams.

• Crafted design specs, including personas, wireframes, prototypes, user flows, and design systems.

Skills: Creativity - Mobile App Design - Web Design - User Experience (UX) Design - User Interface (UI) Design - Product Strategy - Wireframing - Prototyping - Information Architecture - Interaction Design - Usability Testing - Accessibility Design - Mentoring - Problem-Solving - Communication - Collaboration - Design Systems - Responsive Design - Mobile-First Approach - Microinteractions - Motion Design - Design Thinking - Agile - Sketch - InVision - Miro - Adobe Creative Suite - Principle - Auxure - Balsamiq - Mural

Adjunct UX/UI Professor

Higher institute of fine Arts, Sousse
Sep 2014 - Jun 2019

5 years of teaching product design have enriched my knowledge and skills:

• Advised and coordinated digital product design courses.

• Delivered comprehensive UX/UI education to over 300 students.

• Mentored 130+ Master’s degree Digital projects.

Skills: Teaching and Mentoring - Communication Skills - Critical Thinking - Creativity - Collaboration - Adaptability - Presentation Skills - Curriculum Development - Lesson Planning - Student Assessment - Feedback - Human-Computer Interaction (HCI) - User Experience (UX) Design - User Interface (UI) Design - Information Architecture - Prototyping - Wireframing - Heuristic Evaluation - Personas - Journey Mapping - Information Architecture - Visual Design Principles - Branding - Color Theory - Responsive Design - Mobile Design - Web Design - User Interface (UI) Kits - Adobe Creative Suite

Instructor & Workshop Leader

Optimus Training, Monastir
Jun 2017 - Jun 2019

Optimus Training is a leading provider of training in emerging technologies.

• Provided UX/UI guidance and training to 80+ entrepreneurs and junior designers.

• Conducted Adobe Creative Suite training sessions.

Skills: Learning and Development - Workshops - Mentorship - Public Speaking - Entrepreneurship - Minimum Viable Product (MVP) - Product Lifecycle - Market Analysis - Product Strategy - Content Creation - UX Design - Design Thinking - User Research - Interaction Design - Wireframing - Prototyping - Creativity - Problem-Solving - Critical Thinking - Communication - Collaboration - Minimum Viable Product (MVP) - Market Research - Competitive Analysis - Adobe Creative Suite

Art Director & UI/UX Designer

mobelite Software Dev, Monastir/France
Feb 2013 - Apr 2016

Mobelite.fr is a leading provider of digital transformation solutions in France.

• Led a team of 4 designers and worked closely with Agile (Scrum) teams to create 14+ digital solutions.

• Specialized in medical mobile applications.

• Developed marketing collateral for both print and digital formats.

Skills: Mentoring - Leadership - Innovation - Digitalization - User Experience (UX) Design - User Interface (UI) Design - Information Architecture - Interaction Design - Wireframing - Prototyping - Usability Testing - Responsive Design - Mobile Design - Web design - Problem-Solving - Creativity - Agile Methodology - Scrum - Cross-Functional Teams - Collaboration - Internal Stakeholder Management - Data Visualization - Dashboard Design - Accessibility Standards - Branding - Visual Design - Graphic Design - Marketing Strategy - Digital Marketing - Print Design - Social Media Design - Attention to Detail - Time Management - Healthcare Apps

Art Director & Copywriter

New BBC Advertising, Tunis
Sep 2009 - Jun 2010

Skills: Art Direction - Creative Direction - Concept Development - Visual Identity - Branding - Visual Communication - Design Aesthetics - Advertising - Marketing - Brand Voice - Tone of Voice - Content Strategy - Brand Messaging - Attention to Detail - Client Management

Senior Graphic Designer

Alliance Conseil en Communication, Tunis
Dec 2007 - Dec 2008

Skills: Creativity - Graphic Design - Visual Communication - Advertising - Marketing - Design Aesthetics - Layout and Composition - Typography - Color Theory - Branding - Illustration - Photography - Packaging Design - Logo Design - Print Design - Digital Design - Adobe Creative Suite - Iconography

Graphic Designer & Copywriter

Global Films Prod, Tunis
Mar 2007 - Nov 2007

Skills: Concept Development - Creative Writing - Visual Communication - Brand Voice - Tone of Voice - Copywriting - Advertising Copy - Slogan Creation - Video Scripting - Storyboarding - Radio Scripting - Visual Storytelling - Client Management - Video Editing - Animation - Visual Effects

Master's degree

Higher Institute of Fine Arts, Nabeul
2009 - 2012

Nurtured creative talents and refined systematic thinking, enhancing analysis and decision-making skills.

Higher Design Communication diploma (Bac+5)

Higher Institute of Arts and Crafts, Sfax
2001 - 2016

Completed a comprehensive 5-year interdisciplinary communication design program, gaining a solid foundation in design principles and visual communication. Awarded first prize for an innovative children's book project, which deepened my passion for user-centered design and interactive experiences.

My Education

Executive Mini MBA Course

Univers Training Center, Tunis
2021

Expanded my business acumen, sharpened my strategic thinking abilities, and developed a comprehensive approach to entrepreneurship, decision-making, and organizational growth.

Google UX Masterclass Instructor

Google, Tunisia
2017

Selected for training by Google's team as one of the inaugural UX Masterclass Instructors in the MENA region. Led Design Thinking workshops and provided UX mentoring for over 30 startups, guiding the development of product vision and strategy by aligning user needs with business goals. Advocated for user-centric design principles to enhance product intuitiveness..

3D & VFX Diploma

Netinfo, Nabeul
2012

Completed an 8-month training in 3D and VFX at an Autodesk-certified training center, earning an award-winning project with the jury's congratulations.

“Knowledge is power. Sharing knowledge is empowerment."